When designing, a lot of different stakeholders and aspects have to be taken into account. To create a product that takes everything into account is close to impossible. Therefore reality has to be simplified. We can do that by making mathematical models and by analysing data. Using that, it is possible to validate concepts and ideas. Using maths, data and computing, it is possible to obtain objective views on individual, societal and market changes and trends. This of course makes clear that this area of expertise is inherent to the other expertise areas, such as User and Society, and Business and Entrepreneurship.
So far I have not yet incorporated much data crunching or models in other assignments than just those assignments aimed at it. However, during the course Modeling I have learned how to make those models, and maybe I can use this in future project.